Welcome to the help section, a growing collection of tips, techniques and answers to common questions to help you get the most out of email marketing. Browse to your topic of interest below to find what you're looking for.
Create and Send
- How do I personalize a campaign?
- Quick glossary of all content tags
- How do I add an unsubscribe link in my email?
- How do I add a forward-to-a-friend link to my campaigns?
- How do I add a link to a web version of my campaign?
- View all 21 questions
Manage Subscribers
- How do I add a subscribe form to my site?
- How do I import subscribers from a file?
- I got this list from.... Is it OK to use it?
- What is an unsubscribe page and why should I use it?
- What is the difference between single and confirmed opt in?
- View all 22 questions
Reports
- What is a hard and soft bounce, and how do I reduce the number of emails that bounce?
- What's the definition of the different types of bounces I see in the Bounce Activity Report?
- What do the terms in the Campaign Snapshot like bounced, opened, etc actually mean?
- How many bounced email addresses are normal?
- All about email open rates
- View all 13 questions